Happiness Practices with Phil Gerbyshak
The Sales Leadership Show
Mindful Marketing with Lisa Nirell - How to Sell More By Knowing Your Perfect Customer
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Mindful Marketing with Lisa Nirell - How to Sell More By Knowing Your Perfect Customer

What is mindful marketing, and how can you use it to increases sales and grow your business? Lisa Nirell is the foremost expert on mindful marketing, as she's the author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. She's been marketing since 1983 with such companies as Hilton, Google, BMC Software, Adobe and Microsoft, as well as entrepreneurs in nine countries. She's a terrific speaker, and we had a terrific conversation about marketing, mindfulness, on her being laconic and me being loquacious, and much more.

How does Lisa Nirell define marketing?

Lisa defines marketing as "the ability to influence educate and inspire others to take action."

What is mindful marketing?

You can find the answer by asking yourself this question:

“What kind of clients do I love to work with?”

Once you understand that and the behavioral dynamics of the people that you're drawn to, you'll find the clients you love to work with.

What is mindfulness?

Lisa defines mindfulness as "non-judgmental present moment awareness"

Was Lisa always a mindful marketer?

There was a turning point during one of her keynote programs when she asked the audience "Who is your perfect customer?" And while the room was quiet for a very long time, one gentleman bravely stood up and said "Anyone with a check." Lisa realized right then that was not how she wanted to build her business, and so, the mindful marketer was born.

Lisa shares more tips on how to be more mindful and live in the right now, to build our sales practice, tell better stories, and attract better customers through mindful marketing.

And so much more in this insightful, loquacious conversation with Lisa Nirell.

Learn more from and connect with Lisa Nirell

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Happiness Practices with Phil Gerbyshak
The Sales Leadership Show
Welcome to The Sales Leadership Show, where we explore the intersection of sales and leadership, and how they work together to drive success in business. Hosted by renowned sales expert Phil Gerbyshak, this podcast offers a unique blend of practical insights, expert tips, and real-world strategies to help you master the art of sales leadership and transform your business.
If you're looking to improve your sales skills, gain a deeper understanding of effective leadership, and learn how to apply modern sales tactics in a rapidly changing business landscape, this is the podcast for you. Our mission is to provide you with the latest and most effective sales and leadership strategies, and equip you with the tools you need to succeed in your career and business.
In each episode of The Sales and Leadership Show, Phil Gerbyshak sits down with a wide range of experts, thought leaders, and successful business owners to explore the key issues facing sales and leadership professionals today. From mastering the art of selling to developing transformational leadership skills, our guests share their insights, experiences, and strategies for success.
Whether you're a seasoned sales veteran or a rising star in the world of leadership, you'll find something valuable in every episode of The Sales and Leadership Show. From the latest trends in modern sales tactics to the most effective strategies for building high-performance teams, our guests offer practical insights and actionable advice that you can put into practice today.
Some of the topics we cover on the show include:
The fundamentals of sales leadership, and how to develop the skills you need to succeed.
Modern sales tactics and strategies for closing deals in a competitive market.
The importance of building a strong personal brand, and how it can help you win more business.
How to develop transformational leadership skills, and build a culture of success within your organization.
The key ingredients of effective team management, and how to build a high-performance team that delivers results.
The role of technology in sales and leadership, and how to leverage the latest tools and platforms to drive success.
The importance of continuous learning and development, and how to stay on the cutting edge of sales and leadership best practices.
At The Sales Leadership Show, we believe that sales and leadership are two sides of the same coin. By mastering both, you can unlock the full potential of your career and business, and achieve your goals faster and more effectively than ever before. Join us for insightful conversations, expert tips, and actionable strategies that will help you become a better sales and leadership professional.
So whether you're a sales rep looking to close more deals, a sales manager seeking to build a high-performance team, or a business leader looking to transform your organization, The Sales Leadership Show has something for you. Tune in today to start your journey towards sales and leadership success!