[Sigh] People are still making meatball sundaes and stroganoff sundaes, etc. There are way too many recipes out there for people looking for easy marketing fixes. I got my start in customer research and I learned early on customers (mostly) care about perceived and real value.
Thanks Paul. The pre-interview for this one was pretty cool too. Seth called me on my cell phone (no I didn’t save the number) to let me know he might be 4 minutes late due to having to pick his kid up at school. He wasn’t, and he was right on time, and we went as though he’d been waiting for me all day.
Give this a listen if you haven’t. I think you’ll enjoy it.
My brush with Seth was to attend one of his workshops (this was years ago). A mutual friend gave it to me as a gift. Talk about one excited dude. I was! I'll definitely listen -- no worries.
[Sigh] People are still making meatball sundaes and stroganoff sundaes, etc. There are way too many recipes out there for people looking for easy marketing fixes. I got my start in customer research and I learned early on customers (mostly) care about perceived and real value.
You’re so right. Thank you.
Phil, I am a devoted Godinite! I have all (or most) of his books. I think it's fantastic that you got to interview not once but twice. How cool!
Thanks Paul. The pre-interview for this one was pretty cool too. Seth called me on my cell phone (no I didn’t save the number) to let me know he might be 4 minutes late due to having to pick his kid up at school. He wasn’t, and he was right on time, and we went as though he’d been waiting for me all day.
Give this a listen if you haven’t. I think you’ll enjoy it.
My brush with Seth was to attend one of his workshops (this was years ago). A mutual friend gave it to me as a gift. Talk about one excited dude. I was! I'll definitely listen -- no worries.
That’s so cool. I have yet to meet him in person.