In this engaging and insightful episode of the Sales Leadership Show, host Phil Gerbyshak sits down with Jay Baer, the renowned business growth and customer experience researcher, author of "Time to Win," and self-proclaimed tequila aficionado. They dive deep into the concepts of speed, responsiveness, and the profound impact they have on customer satisfaction and business success.
Key Highlights:
The Best Advice Jay Baer Ever Received: Jay starts the conversation with a piece of wisdom passed down from his mother, encapsulated in the saying, "Accept that some days you're the pigeon, and some days you are the statue." This advice sets the tone for understanding the ups and downs of business and life.
Jay's Journey from Corporate to Entrepreneur: Jay shares his transition from working in corporate roles and for the government to starting his own business 24 years ago, highlighting the lessons learned and the drive to create something of his own.
The Genesis of "Time to Win": Jay discusses the motivation behind his latest book, "Time to Win," focusing on the increased importance of time and responsiveness in today's business landscape. He emphasizes that speed is now as crucial as price to customers, a trend accelerated by the pandemic.
Building a Culture of Responsiveness: Jay argues that businesses must embrace a culture of responsiveness to gain a competitive edge. He stresses that this approach is not just beneficial but necessary, as customer expectations around speed continue to rise.
Practical Advice for Implementing Speed in Business: Jay offers actionable insights on how businesses can start incorporating speed into their operations. He suggests focusing on exceeding customer expectations with speed and being transparent about timelines to avoid disappointments.
The Misconception of Speed: Jay clarifies that being responsive doesn't necessarily mean being available 24/7 but rather exceeding customer expectations in a timely manner.
Generational Insights on Patience: Surprisingly, Gen Z emerges as the most patient generation, with Baby Boomers being the least patient. Jay discusses the implications of these findings for businesses targeting different age groups.
The Tequila Side of Jay Baer: Jay shares his passion for tequila, becoming the second most popular Tequila educator on the internet. This hobby demonstrates the importance of pursuing personal interests alongside professional endeavors.
Conclusion: Jay Baer's conversation with Phil Gerbyshak offers a treasure trove of insights on the importance of speed and responsiveness in business. His advice, grounded in extensive research and personal experience, provides listeners with a clear roadmap to success in a fast-paced world.
5 Pull Quotes from Jay Baer:
"Accept that some days you're the pigeon, and some days you are the statue."
"Customers of all kinds care more about speed, responsiveness, than they used to."
"If your customers care about time more than ever, do you run your business as if that were the case?"
"We live in an era where we interpret responsiveness as respect."
"One in four will pay as much as 50% more to not wait."
Join us next time on the Sales Leadership Show for more insights from industry leaders like Jay Baer.
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