How to Harness the Power of Your Brand's Voice

The Sales Leadership Show

How to Harness the Power of Your Brand's Voice - with Robert Rose

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How to Harness the Power of Your Brand's Voice - with Robert Rose

Phil Gerbyshak (he/him)

Nov 29, 2023

Episode Summary:

Phil Gerbyshak sits down with Robert Rose, a notable figure in content marketing, to discuss the intricacies of building and utilizing a brand's voice. Rose shares insights from his grandfather, aligning personal anecdotes with professional wisdom, and delves into the evolution of content marketing in the age of AI.

Key Points Discussed:

Grandfather's Advice: Rose credits his grandfather for impactful life advice, particularly "negotiate for what you want, not what you think you can get."
Career Transition: From aspiring rockstar to a content marketing strategist, Rose discusses how his career shift retained the core essence of his passions.
Content and AI: The balance between AI's capabilities and the uniqueness of human creativity in content creation.
Defining Brand Voice: Importance of a cohesive, well-defined brand voice across various company departments.
Content Strategy and Coordination: Emphasizing the need for a coordinated approach in content creation and marketing efforts.
Audience Engagement: Strategies to maintain audience attention and effectively guide them through a content journey.
Future of Marketing: The evolving landscape of marketing technology and the growing importance of specialized skills in the field.

Notable Quotes:

"Negotiate for what you want, not what you think you can get."
"What experience have you created for somebody today?"
"The only way to differentiate against AI is to become more of who you are today."
"90% of a great content strategy has nothing to do with the content you create but how you coordinate your communication."

Conclusion:

Robert Rose emphasizes the significance of a well-defined brand voice and the critical role of content in shaping customer experiences. He advocates for specialized expertise in marketing and the necessity of adapting to evolving technologies while maintaining the human element in content creation.

Additional Resources:

Robert Rose's Book: "Content Marketing Strategy: How to Harness the Power of Your Brand's Voice" - koganpage.com (Use code: KOGENPAGE20 for a discount)
Content Advisory: contentadvisory.net

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The Sales Leadership Show

If you're looking to improve your sales skills, gain a deeper understanding of effective leadership, and learn how to apply modern sales tactics in a rapidly changing business landscape, this is the podcast for you. Our mission is to provide you with the latest and most effective sales and leadership strategies, and equip you with the tools you need to succeed in your career and business.

In each episode of The Sales and Leadership Show, Phil Gerbyshak sits down with a wide range of experts, thought leaders, and successful business owners to explore the key issues facing sales and leadership professionals today. From mastering the art of selling to developing transformational leadership skills, our guests share their insights, experiences, and strategies for success.

Whether you're a seasoned sales veteran or a rising star in the world of leadership, you'll find something valuable in every episode of The Sales and Leadership Show. From the latest trends in modern sales tactics to the most effective strategies for building high-performance teams, our guests offer practical insights and actionable advice that you can put into practice today.

Some of the topics we cover on the show include:

The fundamentals of sales leadership, and how to develop the skills you need to succeed.

Modern sales tactics and strategies for closing deals in a competitive market.

The importance of building a strong personal brand, and how it can help you win more business.

How to develop transformational leadership skills, and build a culture of success within your organization.

The key ingredients of effective team management, and how to build a high-performance team that delivers results.

The role of technology in sales and leadership, and how to leverage the latest tools and platforms to drive success.

The importance of continuous learning and development, and how to stay on the cutting edge of sales and leadership best practices.

At The Sales Leadership Show, we believe that sales and leadership are two sides of the same coin. By mastering both, you can unlock the full potential of your career and business, and achieve your goals faster and more effectively than ever before. Join us for insightful conversations, expert tips, and actionable strategies that will help you become a better sales and leadership professional.

So whether you're a sales rep looking to close more deals, a sales manager seeking to build a high-performance team, or a business leader looking to transform your organization, The Sales Leadership Show has something for you. Tune in today to start your journey towards sales and leadership success!

Welcome to The Sales Leadership Show, where we explore the intersection of sales and leadership, and how they work together to drive success in business. Hosted by renowned sales expert Phil Gerbyshak, this podcast offers a unique blend of practical insights, expert tips, and real-world strategies to help you master the art of sales leadership and transform your business. If you're looking to improve your sales skills, gain a deeper understanding of effective leadership, and learn how to apply modern sales tactics in a rapidly changing business landscape, this is the podcast for you. Our mission is to provide you with the latest and most effective sales and leadership strategies, and equip you with the tools you need to succeed in your career and business. In each episode of The Sales and Leadership Show, Phil Gerbyshak sits down with a wide range of experts, thought leaders, and successful business owners to explore the key issues facing sales and leadership professionals today. From mastering the art of selling to developing transformational leadership skills, our guests share their insights, experiences, and strategies for success. Whether you're a seasoned sales veteran or a rising star in the world of leadership, you'll find something valuable in every episode of The Sales and Leadership Show. From the latest trends in modern sales tactics to the most effective strategies for building high-performance teams, our guests offer practical insights and actionable advice that you can put into practice today. Some of the topics we cover on the show include: The fundamentals of sales leadership, and how to develop the skills you need to succeed. Modern sales tactics and strategies for closing deals in a competitive market. The importance of building a strong personal brand, and how it can help you win more business. How to develop transformational leadership skills, and build a culture of success within your organization. The key ingredients of effective team management, and how to build a high-performance team that delivers results. The role of technology in sales and leadership, and how to leverage the latest tools and platforms to drive success. The importance of continuous learning and development, and how to stay on the cutting edge of sales and leadership best practices. At The Sales Leadership Show, we believe that sales and leadership are two sides of the same coin. By mastering both, you can unlock the full potential of your career and business, and achieve your goals faster and more effectively than ever before. Join us for insightful conversations, expert tips, and actionable strategies that will help you become a better sales and leadership professional. So whether you're a sales rep looking to close more deals, a sales manager seeking to build a high-performance team, or a business leader looking to transform your organization, The Sales Leadership Show has something for you. Tune in today to start your journey towards sales and leadership success!

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