Following the Wild Path with Katie Smith

In this insightful episode of the Sales Leadership Show, host Phil Gerbyshak sits down with Katie Smith, the founder of Wild Path Consulting and a fractional CMO, to explore the unconventional journey of guiding companies through growth and marketing challenges. Katie shares how her background as a wilderness guide informs her approach to business, emphasizing the importance of fun, authenticity, and adapting to change. Through engaging stories and practical insights, Katie explains how businesses can stay agile, maintain authenticity, and navigate the complexities of modern marketing.

Key Takeaways:

• Put Fun First: Katie emphasizes the importance of starting the day with something enjoyable and aligning work with fun to unlock productivity and creativity.

• The Power of Authenticity: In a world full of marketing gimmicks and buzzwords, Katie advocates for telling the truth, even when it’s imperfect, to build trust and lasting relationships.

• Fractional CMO Advantage: Katie explains how the fractional CMO model provides growing companies with strategic marketing leadership at a fraction of the cost, helping them navigate periods of intense growth without the need for a full-time executive.

Pull Quotes:

1. "When I put fun first, that’s when the magic happens. Why are we working if we’re not having fun?" – Katie Smith

2. "Authenticity means telling the truth, no matter what that looks like. If you talk about your imperfections, that builds trust." – Katie Smith

3. "As a fractional CMO, I help companies navigate their growth, not by being static, but by adapting to the environment around us and finding the best way forward." – Katie Smith

Connect with Katie Smith:

• Website: FollowTheWildPath.com

• LinkedIn: Search "Katie Smith Wild Path Consulting"

Listen above or enjoy the video.