Following the Wild Path with Katie Smith

The Sales Leadership Show

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Following the Wild Path with Katie Smith

Phil Gerbyshak

Sep 17, 2024

Transcript

In this insightful episode of the Sales Leadership Show, host Phil Gerbyshak sits down with Katie Smith, the founder of Wild Path Consulting and a fractional CMO, to explore the unconventional journey of guiding companies through growth and marketing challenges. Katie shares how her background as a wilderness guide informs her approach to business, emphasizing the importance of fun, authenticity, and adapting to change. Through engaging stories and practical insights, Katie explains how businesses can stay agile, maintain authenticity, and navigate the complexities of modern marketing.

Key Takeaways:

Put Fun First: Katie emphasizes the importance of starting the day with something enjoyable and aligning work with fun to unlock productivity and creativity.
The Power of Authenticity: In a world full of marketing gimmicks and buzzwords, Katie advocates for telling the truth, even when it’s imperfect, to build trust and lasting relationships.
Fractional CMO Advantage: Katie explains how the fractional CMO model provides growing companies with strategic marketing leadership at a fraction of the cost, helping them navigate periods of intense growth without the need for a full-time executive.

Pull Quotes:

"When I put fun first, that’s when the magic happens. Why are we working if we’re not having fun?" – Katie Smith
"Authenticity means telling the truth, no matter what that looks like. If you talk about your imperfections, that builds trust." – Katie Smith
"As a fractional CMO, I help companies navigate their growth, not by being static, but by adapting to the environment around us and finding the best way forward." – Katie Smith

Connect with Katie Smith:

Website: FollowTheWildPath.com
LinkedIn: Search "Katie Smith Wild Path Consulting"

Listen above or enjoy the video.

Discussion about this podcast

The Sales Leadership Show

If you're looking to improve your sales skills, gain a deeper understanding of effective leadership, and learn how to apply modern sales tactics in a rapidly changing business landscape, this is the podcast for you. Our mission is to provide you with the latest and most effective sales and leadership strategies, and equip you with the tools you need to succeed in your career and business.

In each episode of The Sales and Leadership Show, Phil Gerbyshak sits down with a wide range of experts, thought leaders, and successful business owners to explore the key issues facing sales and leadership professionals today. From mastering the art of selling to developing transformational leadership skills, our guests share their insights, experiences, and strategies for success.

Whether you're a seasoned sales veteran or a rising star in the world of leadership, you'll find something valuable in every episode of The Sales and Leadership Show. From the latest trends in modern sales tactics to the most effective strategies for building high-performance teams, our guests offer practical insights and actionable advice that you can put into practice today.

Some of the topics we cover on the show include:

The fundamentals of sales leadership, and how to develop the skills you need to succeed.

Modern sales tactics and strategies for closing deals in a competitive market.

The importance of building a strong personal brand, and how it can help you win more business.

How to develop transformational leadership skills, and build a culture of success within your organization.

The key ingredients of effective team management, and how to build a high-performance team that delivers results.

The role of technology in sales and leadership, and how to leverage the latest tools and platforms to drive success.

The importance of continuous learning and development, and how to stay on the cutting edge of sales and leadership best practices.

At The Sales Leadership Show, we believe that sales and leadership are two sides of the same coin. By mastering both, you can unlock the full potential of your career and business, and achieve your goals faster and more effectively than ever before. Join us for insightful conversations, expert tips, and actionable strategies that will help you become a better sales and leadership professional.

So whether you're a sales rep looking to close more deals, a sales manager seeking to build a high-performance team, or a business leader looking to transform your organization, The Sales Leadership Show has something for you. Tune in today to start your journey towards sales and leadership success!

Welcome to The Sales Leadership Show, where we explore the intersection of sales and leadership, and how they work together to drive success in business. Hosted by renowned sales expert Phil Gerbyshak, this podcast offers a unique blend of practical insights, expert tips, and real-world strategies to help you master the art of sales leadership and transform your business. If you're looking to improve your sales skills, gain a deeper understanding of effective leadership, and learn how to apply modern sales tactics in a rapidly changing business landscape, this is the podcast for you. Our mission is to provide you with the latest and most effective sales and leadership strategies, and equip you with the tools you need to succeed in your career and business. In each episode of The Sales and Leadership Show, Phil Gerbyshak sits down with a wide range of experts, thought leaders, and successful business owners to explore the key issues facing sales and leadership professionals today. From mastering the art of selling to developing transformational leadership skills, our guests share their insights, experiences, and strategies for success. Whether you're a seasoned sales veteran or a rising star in the world of leadership, you'll find something valuable in every episode of The Sales and Leadership Show. From the latest trends in modern sales tactics to the most effective strategies for building high-performance teams, our guests offer practical insights and actionable advice that you can put into practice today. Some of the topics we cover on the show include: The fundamentals of sales leadership, and how to develop the skills you need to succeed. Modern sales tactics and strategies for closing deals in a competitive market. The importance of building a strong personal brand, and how it can help you win more business. How to develop transformational leadership skills, and build a culture of success within your organization. The key ingredients of effective team management, and how to build a high-performance team that delivers results. The role of technology in sales and leadership, and how to leverage the latest tools and platforms to drive success. The importance of continuous learning and development, and how to stay on the cutting edge of sales and leadership best practices. At The Sales Leadership Show, we believe that sales and leadership are two sides of the same coin. By mastering both, you can unlock the full potential of your career and business, and achieve your goals faster and more effectively than ever before. Join us for insightful conversations, expert tips, and actionable strategies that will help you become a better sales and leadership professional. So whether you're a sales rep looking to close more deals, a sales manager seeking to build a high-performance team, or a business leader looking to transform your organization, The Sales Leadership Show has something for you. Tune in today to start your journey towards sales and leadership success!

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