Exactly How Modern Marketers Earn Trust with Melanie Deziel

Phil Gerbyshak sat down with Melanie Deziel, the author of "Prove It! Exactly How Modern Marketers Earn Trust." The conversation revolved around the importance of trust in marketing and how to cultivate it effectively.

Some of the key points Melanie shared include: 

1. Thinking Like a Journalist: Melanie emphasized the importance of adopting a journalistic mindset in marketing. This involves being curious, asking the right questions, and seeking the truth. By doing so, marketers can create content that is both informative and engaging, which helps build trust with the audience.

2. The Value of Customer Reviews: Melanie and Phil discussed the power of customer reviews in establishing trust. Positive reviews can significantly influence potential customers' perception of a product or service. They also discussed strategies for encouraging customers to leave reviews and how to handle negative feedback.

3. Proving Connection: The duo delved into the concept of proving connection, which involves demonstrating a genuine understanding of the customer's needs and wants. This can be achieved through personalized marketing strategies and by showing empathy in communications.

4. Units of Trust: Melanie introduced the concept of "units of trust," suggesting that trust isn't binary but accumulative. Each positive interaction with a brand can add to its "units of trust," while negative experiences can detract from it.

5. What Do We Need Our Clients to Believe?: Melanie and Phil explored the idea of shaping customer beliefs. They discussed the need for marketers to clearly communicate the value of their product or service and how it can solve the customer's problem.

6. Signaling Commitment: The conversation concluded with a discussion on signaling commitment. This involves showing customers that the company is invested in their success and is committed to providing excellent service. This can be done through actions such as following up on inquiries promptly and going the extra mile to meet customer needs.

Melanie shared tons of valuable insights into the role of trust in modern marketing. Both Melanie Deziel and Phil Gerbyshak highlighted the importance of authenticity, empathy, and commitment in building and maintaining trust with customers. Get your copy of Melanie's book, Prove It!.

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