Exactly How Modern Marketers Earn Trust with Melanie Deziel

The Sales Leadership Show

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Exactly How Modern Marketers Earn Trust with Melanie Deziel

Phil Gerbyshak (he/him)

Jun 27, 2023

Phil Gerbyshak sat down with Melanie Deziel, the author of "Prove It! Exactly How Modern Marketers Earn Trust." The conversation revolved around the importance of trust in marketing and how to cultivate it effectively.

Some of the key points Melanie shared include:

Thinking Like a Journalist: Melanie emphasized the importance of adopting a journalistic mindset in marketing. This involves being curious, asking the right questions, and seeking the truth. By doing so, marketers can create content that is both informative and engaging, which helps build trust with the audience.
The Value of Customer Reviews: Melanie and Phil discussed the power of customer reviews in establishing trust. Positive reviews can significantly influence potential customers' perception of a product or service. They also discussed strategies for encouraging customers to leave reviews and how to handle negative feedback.
Proving Connection: The duo delved into the concept of proving connection, which involves demonstrating a genuine understanding of the customer's needs and wants. This can be achieved through personalized marketing strategies and by showing empathy in communications.
Units of Trust: Melanie introduced the concept of "units of trust," suggesting that trust isn't binary but accumulative. Each positive interaction with a brand can add to its "units of trust," while negative experiences can detract from it.
What Do We Need Our Clients to Believe?: Melanie and Phil explored the idea of shaping customer beliefs. They discussed the need for marketers to clearly communicate the value of their product or service and how it can solve the customer's problem.
Signaling Commitment: The conversation concluded with a discussion on signaling commitment. This involves showing customers that the company is invested in their success and is committed to providing excellent service. This can be done through actions such as following up on inquiries promptly and going the extra mile to meet customer needs.

Melanie shared tons of valuable insights into the role of trust in modern marketing. Both Melanie Deziel and Phil Gerbyshak highlighted the importance of authenticity, empathy, and commitment in building and maintaining trust with customers. Get your copy of Melanie's book, Prove It!.

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The Sales Leadership Show

If you're looking to improve your sales skills, gain a deeper understanding of effective leadership, and learn how to apply modern sales tactics in a rapidly changing business landscape, this is the podcast for you. Our mission is to provide you with the latest and most effective sales and leadership strategies, and equip you with the tools you need to succeed in your career and business.

In each episode of The Sales and Leadership Show, Phil Gerbyshak sits down with a wide range of experts, thought leaders, and successful business owners to explore the key issues facing sales and leadership professionals today. From mastering the art of selling to developing transformational leadership skills, our guests share their insights, experiences, and strategies for success.

Whether you're a seasoned sales veteran or a rising star in the world of leadership, you'll find something valuable in every episode of The Sales and Leadership Show. From the latest trends in modern sales tactics to the most effective strategies for building high-performance teams, our guests offer practical insights and actionable advice that you can put into practice today.

Some of the topics we cover on the show include:

The fundamentals of sales leadership, and how to develop the skills you need to succeed.

Modern sales tactics and strategies for closing deals in a competitive market.

The importance of building a strong personal brand, and how it can help you win more business.

How to develop transformational leadership skills, and build a culture of success within your organization.

The key ingredients of effective team management, and how to build a high-performance team that delivers results.

The role of technology in sales and leadership, and how to leverage the latest tools and platforms to drive success.

The importance of continuous learning and development, and how to stay on the cutting edge of sales and leadership best practices.

At The Sales Leadership Show, we believe that sales and leadership are two sides of the same coin. By mastering both, you can unlock the full potential of your career and business, and achieve your goals faster and more effectively than ever before. Join us for insightful conversations, expert tips, and actionable strategies that will help you become a better sales and leadership professional.

So whether you're a sales rep looking to close more deals, a sales manager seeking to build a high-performance team, or a business leader looking to transform your organization, The Sales Leadership Show has something for you. Tune in today to start your journey towards sales and leadership success!

Welcome to The Sales Leadership Show, where we explore the intersection of sales and leadership, and how they work together to drive success in business. Hosted by renowned sales expert Phil Gerbyshak, this podcast offers a unique blend of practical insights, expert tips, and real-world strategies to help you master the art of sales leadership and transform your business. If you're looking to improve your sales skills, gain a deeper understanding of effective leadership, and learn how to apply modern sales tactics in a rapidly changing business landscape, this is the podcast for you. Our mission is to provide you with the latest and most effective sales and leadership strategies, and equip you with the tools you need to succeed in your career and business. In each episode of The Sales and Leadership Show, Phil Gerbyshak sits down with a wide range of experts, thought leaders, and successful business owners to explore the key issues facing sales and leadership professionals today. From mastering the art of selling to developing transformational leadership skills, our guests share their insights, experiences, and strategies for success. Whether you're a seasoned sales veteran or a rising star in the world of leadership, you'll find something valuable in every episode of The Sales and Leadership Show. From the latest trends in modern sales tactics to the most effective strategies for building high-performance teams, our guests offer practical insights and actionable advice that you can put into practice today. Some of the topics we cover on the show include: The fundamentals of sales leadership, and how to develop the skills you need to succeed. Modern sales tactics and strategies for closing deals in a competitive market. The importance of building a strong personal brand, and how it can help you win more business. How to develop transformational leadership skills, and build a culture of success within your organization. The key ingredients of effective team management, and how to build a high-performance team that delivers results. The role of technology in sales and leadership, and how to leverage the latest tools and platforms to drive success. The importance of continuous learning and development, and how to stay on the cutting edge of sales and leadership best practices. At The Sales Leadership Show, we believe that sales and leadership are two sides of the same coin. By mastering both, you can unlock the full potential of your career and business, and achieve your goals faster and more effectively than ever before. Join us for insightful conversations, expert tips, and actionable strategies that will help you become a better sales and leadership professional. So whether you're a sales rep looking to close more deals, a sales manager seeking to build a high-performance team, or a business leader looking to transform your organization, The Sales Leadership Show has something for you. Tune in today to start your journey towards sales and leadership success!

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